New Jersey Directional Signs
Internet Promotion By PennJerseySigns

Penn Jersey Weekend Directional Signs, now places over 8000 signs for 187 communities. This is up from 75 communities a year ago.

 

A significant part of this growth is due to the use of monthly emails, our internet websites and bi-monthly direct mail campaigns.

Our goal at PennJerseySigns.com this past year was to build our directional sign business by a 5 tiered campaign. 

1 sending monthly emails to potential customers, and

2
also getting "hits" by having the email campaigns on line, at VerticalResponse and YMLP.com, and hence being discoverable by those using search engines on the world wide web for weekend directional signs, 

3
increasing our ranking on all major search engines for relevant keywords by having over 50 separate web domains.

4 increasing Search Engine Optimization, SEO, by having thousands of link backs to our directional signs website through posting over 1,000 times on more than a half dozen geographically relevant forums. 

5  exchanging links with other websites as a supporting tool.

When you see our client list we are sure you will agree PennJerseySigns.com's internet campaign has delivered results.

We hope you enjoy reviewing our

monthly email campaigns, 
50+ crossreferencing website domains,
and visiting 7 of our preferred Pennsylvania and New Jersey forums.

 MONTHLY EMAIL CAMPAIGNS
Detailed below are links to some of our most recent email solicitations.

 

 

 

 

 

Date: Stats: Permalink:
Thursday, October 27, 2011 3865 opens & 510 clicks so far http://ymlp.com/zt02pR
Monday, September 26, 2011 2982 opens & 40 clicks http://ymlp.com/zCObRE
Wednesday, August 03, 2011 2,489 opens & 157 clicks http://ymlp.com/zhZsrw
Tuesday, June 28, 2011 3,594 opens & 297 clicks  http://ymlp.com/zqHmdy
Thursday, June 02, 2011 2,387 opens & 190 clicks so far http://ymlp.com/zhsdX2
Thursday, April 21, 2011 2,330 opens & 105 clicks so far http://ymlp.com/ztfwYK
Monday, April 04, 2011 527 opens & 29 clicks so far http://ymlp.com/zzC40e
Monday, March 07, 2011 2,205 opens & 214 clicks so far http://ymlp.com/zgtDOT
Thursday, February 03, 2011 2,211 opens & 342 clicks so far http://ymlp.com/zau0u3

 

We have also sent general information emails which have been well received.

For example here is one we sent in November regarding reaching out to Congress through the NAHB.

 

Date:

November 4, 2011 11:00 AM

Stats:

3,654 opens & 326 clicks so far (View Report)

Permalink:

http://ymlp.com/zH95mD

 

Our growth is a direct result of the heavy hits from the above marketing emails. The above stats show over 30,000 opens/reads of our emails. 30,000+ opens/reads is just since February (8 months), we did not even include the 4th quarter stats 2010. The emails are only sent to builders, property managers and REALTORS, so the 30,000 opens is a huge number when you consider the target market size.

We also reinforce our email campaigns with direct mail postcards.

 

Train Wreck!

   

 

 

 

 

  Train wreck! They could have used better directional signs.

as email

as webpage



Glory Days of Real Estate Open House. I bet they used directional signs.

as email

as webpage

 

Don't be insane. Do something different. Use double sided directionals.   

 as email

 

 

 

 

 

 

 

 

 as webpage 

     

 

 

 

 

 

 

 

 

 Which signs look better to you?

Penn Jersey Comparison. Which look better? No doubt, double sided signs.

as email    

 

 

 

 

   as webpage




Only Two Remain.

The Survivors are usually the best competitors.
Are you using all the tools available?


as email

as webpage


 



Happy Thanksgiving 

as email

The Internet, sometimes called simply "the Net," is a worldwide system of computer networks. To increase the paths into PennJerseySigns.com, we have over 50 domains each of which cross references some or most of the others, building our rankings on all search engines for our keywords. By letting godaddy have the banner on most of them, they only cost us $7 each per year for 5 pages per domain. 

1 http://PENNJERSEYSIGNS.COM 27 http://HEAVYDUTYSIGNSTAKES.COM
2 http://BANDITSIGNPLACEMENTSERVICES.COM 28 http://HEAVYDUTYSIGNSTANDS.COM
3 http://CHEAPREALESTATEDIRECTIONALSIGNS.COM 29 http://JENNIS.INFO
4 http://CHEAPREALESTATEDIRECTIONALSIGNS.INFO 30 http://MD-SIGNS.INFO
5 http://COROPLASTSIGNS.INFO 31 http://MINISTORAGEWEEKENDSIGNS.INFO
6 http://NEWHOMEBUILDERSIGNS.COM 32 http://NJSIGNS.INFO
7 http://NEWJERSEYBANDITSIGNS.INFO 33 http://openhousesigns.info
8 http://NEWJERSEYBOOTLEGSIGNS.INFO 34 http://OPENHOUSESSIGNS.INFO
9 http://NEWJERSEYDIRECTIONALSIGNS.COM 35 http://PASIGNS.INFO
10 http://REALESTATEBANDITSIGNS.INFO 36 http://PA-SIGNS.INFO
11 http://REALESTATEDIRECTIONALSIGNS.COM 37 http://ROADSIDESIGNS.INFO
12 http://REALESTATESIGNPLACEMENTS.COM 38 http://schlimme.com/maps.html
13 http://WEEKENDDIRECTIONALS.COM 39 http://SCHLIMME.INFO
14 http://WEEKENDDIRECTIONALSERVICES.COM 40 http://SIGNBLITZ.INFO
15 http://WEEKENDDIRECTIONALSIGNS.COM 41 http://SIGNPLACEMENTS.INFO
16 http://WEEKENDSIGNS.INFO 42 http://signplacers.com
17 http://208W.INFO 43 http://SIGNPLACERS.INFO
18 http://7000-bandits.info 44 http://signs247.info
19 http://APARTMENTDIRECTIONALSIGNS.COM 45 http://STURDYSIGNSTAKES.COM
20 http://BANDIT-SIGNS.INFO 46 http://TEXTSIGNS.INFO
21 http://CHEAPCOROPLASTSIGNS.COM 47 http://TRAILERHITCHSIGNS.INFO
22 http://DELAWARESIGNS.INFO 48 http://WAYFARINGSIGNS.INFO
23 http://DIRECTIONALS.INFO 49 http://weekenddirectional.info/
24 http://DIRECTIONALSIGNS.NET 50 http://WEEKEND-JOBS-IN-NJ-PA.COM
25 http://FURNITURESALESIGNS.INFO 51 http://WEEKENDTRAFFICBUILDERS.INFO
26 http://FURNITURESIGNPLACEMENTSERVICE.INFO 52 http://YWSP.INFO 


We also promote
PennJerseySigns.com through posting regularly on several forums and including linkbacks from the forums to our business website in our "signature".

In fact we even set up a public forum that now has over 43,000 posts
and 800 members. Note the Penn Jersey name.

 

See an example of our signature on a real estate tax thread.

We post on this forum too, check out our signature block

http://forum.aboutnewjersey.com/showthread.php?t=5603


ditto on
nj.com read post 494 http://www.nj.com/forums/jobhunting/

PennLive.com
http://www.pennlive.com/forums/montgomery/index.ssf?artid=15  posts 23, 26 or 28

RealEstateTalks

http://www.realestatetalks.com/viewtopic.php?f=56&t=37241 


and Talk PA - click photo to see my link backs in signature

In summary through regular email, multiple domain webpages and forum blogging, we at Penn Jersey Signs have had a very successful year even in a downward market.

Our client base now includes:

  • American Properties
  • BEST RENT NJ
  • CENTEX 
  • coldwell banker
  • DCORP
  • Dana Glass
  • DEL WEBB
  • DR HORTON 
  • fernmoor
  • Frederick Realtors
  • Garden Homes
  • Glen White Builders 
  • granor price
  • hallmark
  • harlan
  • heritage
  • Iacobucci
  • John Garis
  • Kaplan
  • Kay Builders
  • Keller williams
  • khov
  • king of prussia arms
  • KOR
  • LENNAR 
  • long and foster
  • Megill Homes
  • Middlesex Management
  • Millenium
  • Millview Apartments
  • Moser
  • NAP
  • Newlin Homes
  • Nick Zawarski 
  • Orleans
  • paramount
  • Pennrose
  • PRC 
  • PULTE
  • Regal Homes
  • Rivers Bend 
  • rotelle Homes
  • Rouse Chamberlin
  • RYAN HOMES
  • Sharbell
  • Signature Homes
  • Southdown Homes
  • Tim Schaeffer 
  • TOLL BROTHERS
  • TRF Development 
  • weaver
  • westrUM
  • Wilkinson
  • Woodstone 

 .

 

 

 

 

 

 

There are at least two ways to measure success of an internet campaign.

Search engine optimization (SEO) is a goal of internet promotion.

By virtue of our multiple websites and back links we have 90% of the top results on many searches of weekend directional sign services. For example, look at this search link, that combines yahoo, bing and google results, without regard to geography,



Penn Jersey links dominate with 28 of the top 30 results.  

This would not happen if we only had one domain and did not do the back linking. This seach is total www, we did not even have to modify to include "New Jersey" in the search terms.

Secondly, let's consider financial results VS. out of pocket cost.

We sent 30,000 emails monthly, $75 cost x 12 months = $900
PennJerseySigns main website, no banner ad, $84 per year
51 additional GODADDY websites, $7.50 x 51 = $382.50
Posting on forums, creating thousands of backlinks - FREE -
I do it while watching TV on the couch. In fact all of this presence was created in house with no outside  assistance or cost.

Total budget $1,366.50 VS. $500,000 in additional revenue.

We hope you will consider our multifaceted, self generated, affordable, campaign favorably.