Penn Jersey Weekend Directional Signs, now places over 8000 signs for 187 communities. This is up from 75 communities a year ago.
A significant part of this growth is due to the use of monthly emails, our internet websites and bi-monthly direct mail campaigns. Our goal at PennJerseySigns.com this past year was to build our directional sign business by a 5 tiered campaign. 4 increasing Search Engine Optimization, SEO, by having thousands of link backs to our directional signs website through posting over 1,000 times on more than a half dozen geographically relevant forums. 5 exchanging links with other websites as a supporting tool.
1 sending monthly emails to potential customers, and
2 also getting "hits" by having the email campaigns on line, at VerticalResponse and YMLP.com, and hence being discoverable by those using search engines on the world wide web for weekend directional signs,
3 increasing our ranking on all major search engines for relevant keywords by having over 50 separate web domains.
When you see our client list we are sure you will agree PennJerseySigns.com's internet campaign has delivered results.
We hope you enjoy reviewing our
monthly email campaigns,
50+ crossreferencing website domains,
and visiting 7 of our preferred Pennsylvania and New Jersey forums.
MONTHLY EMAIL CAMPAIGNS
Detailed below are links to some of our most recent email solicitations.
| Date: | Stats: | Permalink: |
| Thursday, October 27, 2011 | 3865 opens & 510 clicks so far | http://ymlp.com/zt02pR |
| Monday, September 26, 2011 | 2982 opens & 40 clicks | http://ymlp.com/zCObRE |
| Wednesday, August 03, 2011 | 2,489 opens & 157 clicks | http://ymlp.com/zhZsrw |
| Tuesday, June 28, 2011 | 3,594 opens & 297 clicks | http://ymlp.com/zqHmdy |
| Thursday, June 02, 2011 | 2,387 opens & 190 clicks so far | http://ymlp.com/zhsdX2 |
| Thursday, April 21, 2011 | 2,330 opens & 105 clicks so far | http://ymlp.com/ztfwYK |
| Monday, April 04, 2011 | 527 opens & 29 clicks so far | http://ymlp.com/zzC40e |
| Monday, March 07, 2011 | 2,205 opens & 214 clicks so far | http://ymlp.com/zgtDOT |
| Thursday, February 03, 2011 | 2,211 opens & 342 clicks so far | http://ymlp.com/zau0u3 |
We have also sent general information emails which have been well received.
For example here is one we sent in November regarding reaching out to Congress through the NAHB.
|
Date: |
November 4, 2011 11:00 AM |
|
Stats: |
3,654 opens & 326 clicks so far (View Report) |
|
Permalink: |
Our growth is a direct result of the heavy hits from the above marketing emails. The above stats show over 30,000 opens/reads of our emails. 30,000+ opens/reads is just since February (8 months), we did not even include the 4th quarter stats 2010. The emails are only sent to builders, property managers and REALTORS, so the 30,000 opens is a huge number when you consider the target market size.
We also reinforce our email campaigns with direct mail postcards.
Train Wreck!
Train wreck! They could have used better directional signs.
as email

Glory Days of Real Estate Open House. I bet they used directional signs.
as webpage Don't be insane. Do something different. Use double sided directionals.
as email
Which signs look better to you? Penn Jersey Comparison. Which look better? No doubt, double sided signs.

as email

Only Two Remain.

The Survivors are usually the best competitors.
Are you using all the tools available?
as email
as webpage The Internet, sometimes called simply "the Net," is a worldwide system of computer networks. To increase the paths into PennJerseySigns.com, we have over 50 domains each of which cross references some or most of the others, building our rankings on all search engines for our keywords. By letting godaddy have the banner on most of them, they only cost us $7 each per year for 5 pages per domain.
See an example of our signature on a real estate tax thread. RealEstateTalks In summary through regular email, multiple domain webpages and forum blogging, we at Penn Jersey Signs have had a very successful year even in a downward market. .
We also promote PennJerseySigns.com through posting regularly on several forums and including linkbacks from the forums to our business website in our "signature".
In fact we even set up a public forum that now has over 43,000 posts
and 800 members. Note the Penn Jersey name.
We post on this forum too, check out our signature block
http://forum.aboutnewjersey.com/showthread.php?t=5603
ditto on nj.com read post 494 http://www.nj.com/forums/jobhunting/
PennLive.com
http://www.pennlive.com/forums/montgomery/index.ssf?artid=15 posts 23, 26 or 28

http://www.realestatetalks.com/viewtopic.php?f=56&t=37241
and Talk PA - click photo to see my link backs in signature
Our client base now includes:
There are at least two ways to measure success of an internet campaign. Secondly, let's consider financial results VS. out of pocket cost.
Search engine optimization (SEO) is a goal of internet promotion.
By virtue of our multiple websites and back links we have 90% of the top results on many searches of weekend directional sign services. For example, look at this search link, that combines yahoo, bing and google results, without regard to geography,

Penn Jersey links dominate with 28 of the top 30 results.
This would not happen if we only had one domain and did not do the back linking. This seach is total www, we did not even have to modify to include "New Jersey" in the search terms.
We sent 30,000 emails monthly, $75 cost x 12 months = $900
PennJerseySigns main website, no banner ad, $84 per year
51 additional GODADDY websites, $7.50 x 51 = $382.50
Posting on forums, creating thousands of backlinks - FREE -
I do it while watching TV on the couch. In fact all of this presence was created in house with no outside assistance or cost.
Total budget $1,366.50 VS. $500,000 in additional revenue.
We hope you will consider our multifaceted, self generated, affordable, campaign favorably.